We are still in the first quarter of 2023. The digital marketing industry is bridging the communication gap with its customers online. Since most consumers are using apps like Instagram, Facebook, and more, it is simple for companies to engage with clients or customers via social media or mobile apps.

Take a look at some of these trends that will happen this year.

Manage Your Digital Messaging

Your Customers' experience does not start when they visit your brick-and-mortar store or purchase online. Most people are interested and want to know how your product or service will help them accomplish their needs. Therefore, you can expect them to reach out to ask questions. The moment a customer reaches out to you or your business reaches out to them is when the sales process begins. 

You want to meet your customers where they are. A message box on Facebook is one way your audience or potential customers can connect with you. Also, Instagram has a feature that has frequently asked questions populated in the direct message portion.

Position Yourself As An Expert

To gain credibility with your audience. You want to position yourself as an expert in your industry. Vertical format videos on Instagram Reels, TikTok, and even Facebook are a great way to use short clips to inform your audience about information.

People want to see more than just your brand. They want to know the person behind your brand. Allowing them to see your face can build credibility with your audience. You can also have someone or a few people represent your brand if you prefer to be behind the scene.

More Videos On Websites

Visuals on your website help people to understand what you’re brand is all about. However, pictures can symbolize the image of your business. Videos can take your website to a new level, especially when you want to display a new product.

With e-commerce businesses, it is essential to have great images and videos so that customers can feel confident that the product will look exactly how it looks on the website.

New changes will take place in the marketing industry this year. Is your business ready to shift as consumers change spending habits and the customer experience alters advertising?

Partner up with iDig Digital to improve your marketing. We can help you with your website and place keywords that will help you rank higher in search engine results. We also offer services for paid ads and more.

Call us at 877-294-4807 for a discovery call so that we can talk more specifics about your marketing needs for your business.