Geolocation Targeting and Digital Marketing: The Interconnection

The undeniable importance of social media marketing has not only led to the increase in digital marketing agencies. Still, it has also motivated numerous small business owners to market their businesses on a limited budget conveniently. With over two decades of experience in the digital realm, Ringo Media is among the top digital marketing agencies founded for the sole purpose of helping small businesses form their own identity in the digitalized world of social media.

Shopping online becomes much easier when your smartphone starts to receive promotional messages. By simply clicking on the website's link that is already present in the message, you will automatically be directed to the exact webpage where you can shop all your favorite products. Call it magic but social media has for sure, massively boosted the level of convenience for us all.

But have you ever wondered why your social media offer you ads that are specifically tailored to your location and preferences? The experts at Ringo Media have the perfect answer to this question: Geolocation targeting! With the help of this marketing strategy, not only will you be shown the desired products you are searching for, but you will also be able to see the ads presented by different businesses that sell the relevant product nearby your location. 

There are several factors involved in the process of geolocation targeting that enable digital marketers to interlink the digital realm with this form of marketing. Geo-fencing, geotargeting, local marketing campaigns, the size of your business, and the greater benefit of the people are a few, the most prominent factors that mainly contribute to establishing the connection between geolocation targeting and digital marketing. In the following paragraphs, allow us to further elaborate on the relationship between geolocation targeting and digital marketing.

The Usage of Geo-Fencing

Have you ever experienced geo-fencing? If not, allow Ringo Media to make it happen! Geo-Fencing refers to a marketing strategy that is used by experienced digital marketers like Ringo Media, as a medium of creating virtual boundaries for specific locations. To simplify it further, it is considered to be another form of location-based marketing. With the help of WiFi, GPS, and RFID, a virtual boundary is created. As soon as an electronic device enters the marked area, the Ringo Media system will be alerted. 

For example, if a woman walks by a makeup store, her smartphone will receive a personal message that is sent by Ringo Media's system on behalf of the business we intend to promote. The promotional message will intrigue her interests by asking her to avail a “Buy one get one free” offer on all lipsticks. What do you think will happen next? There are high chances that the woman will stop by and pay the store a visit. A win-win for all!

Not only does geo-fencing involve sending promotional messages via normal texting, but can also make use of different social media platforms and email messaging. Your digital marketer will offer you all the options that are available. For the clientele of Ringo Media, we cater to a number of different platforms, including FaceBook, Google Messaging, and others.

Geo-Fencing and Business Sizes

The business's size determines the marketing tactics that can be used for the business’ promotion. For example, a small-size business might not have the budget to market their business using billboards. However, digital media has simplified it and made it fair for all. Regardless of the business size you're operating, digital marketing has various approaches for different business sizes. As far as the approach of geo-fencing is concerned, both small businesses and large businesses can benefit from this strategy. Let's dig deeper into the advantages.

Geo-fencing is perceived to be a cost-effective tool for small businesses. Businesses that have recently been established operate at a pre-decided budget for different sorts of expenses, including the limited budget for its marketing and promotion. The investment itself is a hefty one, let alone spending ridiculously high amounts of money for its marketing. If the budget is crossed, the business might eventually be dissolved. Hence, a cost-effective approach is what every business owner looks for, and geo-fencing is the best way to stay within the budget. All the marketing capital will be spent on targeting the people who are present a few steps or miles away from your business store, making it more likely for them to check out what your store has to offer. Want your money to be spent the right way? Geo-fencing is the one your business needs. This strategy must only be implemented by experienced digital marketers, such as Ringo Media, due to the fact that perfect execution requires the precise expertise that our craftsmen possess.

Geo-fencing can also be used to obtain information on the business’ competitors. When dealt with precision and skill, geo-fencing enables the business to keep a track of the activity of its nearby competitors. The key to how this works is kept in safe hands by the marketing maestros at Ringo Media, but if you wish to gain more insights on how geo-fencing can do so, Ringo Media will be honored to welcome you with open hands!

The Difference Between Geotargeting and Geolocation Targeting

It is a common misconception that geotargeting is the same as geolocation targeting. While the two terminologies seem to be quite similar, each of their strategies is quite different. The only similarity between the two approaches is that both, geotargeting and geolocation targeting involve the targeting of potential leads and customers based on the location they are present in.

Now, the part where the differences between the two are outlined, geotargeting is a strategy that is comparatively more common among digital marketers. Geotargeting involves the targeting of a particular group of people or a geographical portion that markets the business based on their cities, states, or ZIP codes. In the world of digital marketing, geotargeting is the most suitable strategy for advertising and promoting your business via social media. How is that so? For starters, social media marketing is highly dependent on a few applications and platforms that are commonly used by the people, such as Facebook, YouTube, or Instagram. An experienced marketing agency like Ringo Media can instantly determine that individual targeting might be difficult for businesses that are greater in size, hence, geotargeting is used to create advertising campaigns that can target a particular group of people at once using the same ads.

On the other hand, geolocation targeting is considered to be an individually-centered approach that focuses on marketing the business to one individual based on the exact location they are present in. Due to the specifications that are involved in this process, geolocation targeting is mostly used by businesses that are smaller in size. The small-sized businesses have a lesser number of people that amount to their target audience, hence, geolocation targeting is more convenient for such businesses. While our experts suggest using geotargeting for larger businesses and geolocation targeting for the relatively smaller ones, it is merely a recommendation that can be implemented the other way round. The approach that suits our clients best is what becomes our utmost priority.

It is highly important for the digital marketers to identify the approach that suits best for the business they are offering services to. Ringo Media's marketing team is well-trained to conduct a thorough analysis before deciding on which strategy suits best for the company. Prioritizing the best interests of your business is what Ringo Media excels at.

Incorporating Geotargeting into Local Marketing Campaigns

Businesses that have a greater target audience to satisfy, often make use of a variety of different marketing campaigns that are designed for different geographical segments or locations. As far as the small-sized businesses are concerned, the main portion of people that amount to their target audience mostly comprise the local residents only. Thus, focusing on local marketing campaigns is quite reasonably the most crucial aspect for such businesses.

Mentioned previously, the recommendations that are offered by the experienced digital marketers at Ringo Media might not suggest the small businesses to use geotargeting, simply due to the fact that businesses, in their growth phase, must focus on maximizing their customer satisfaction rate and boosting their customer perception. Providing a more individually-centered like geolocation targeting will assuredly help the business in achieving both of these goals in less time. Once the business grows, geotargeting becomes much easier and useful for the business to consider. However, if there are small businesses who wish to take the first step with geotargeting, Ringo Media is more than happy to help!

If you are a small business owner who wishes to tackle geotargeting, team Ringo Media has got the perfect strategies for you to consider while drafting your local marketing campaign. To begin with, it is extremely crucial to determine the right target market and the accurate geographical location that you are planning to use. The accuracy of these two factors is important to ensure, so that the entire team's marketing efforts don't go wasted, not to mention the time, money, and resources that are utilized during the process. Once the first step is completed, then you must focus on identifying the type of content that appeals to your local audience and intrigues their interests. These are among the campaign goals that must be determined beforehand so that the entire process is well-planned.

After that, the digital marketing agency you choose to work with, will help you out in designing the relevant digital marketing content that aligns with your business’ services and offers. Undoubtedly, there are other factors involved in this lengthy, detailed process, however, these factors will be taken care of by your marketing team. As long as you have the incomparable digital marketing team of Ringo Media on-board, you have nothing to worry about, because your business is in safe hands.

The Greater Benefit

According to the Ringo Media team, geolocation targeting is best-suited for people who have recently moved to newer residential areas, or are new to the place entirely. The recommendations of our digital marketing team are suggested after thoroughly considering several different factors that contribute to the final decision. This is exactly why our services never disappoint.

Considering the example of a person who has taken a new job in a different city or state, without geolocation targeting, the person might have difficulty searching for places to shop their groceries from. Geolocation targeting is the ultimate savior! Whether it's a hair salon or even a pharmacy you wish to search for, the ads and messages generated via geolocation targeting and social media will make your life ten times easier and would save time and effort.

Geolocation targeting is also known to boost the business's consumer perception and customer loyalty. In case you're wondering how that happens, geolocation targeting encourages several approaches that allow the audience to feel valued and cared for, such as geo-fencing. Upon receiving personalized, promotional messages, the receiver feels valued to have been offered with deals and discount offers by the business, allowing them to experience a sense of belonging towards the business. Satisfied customers are all that a business desires.

How Ringo Media Can Help Your Business Grow with Geolocation Targeting

In conclusion, geolocation targeting is an essential tool that works best when it collaborates with the perfect digital marketing team. This perfection can only be guaranteed by Ringo Media, because geolocation targeting is not the only strategy that supplements the business’ performance, but the mastery of our experts is what generates positive results. Without the perfect skill set and utmost precision, this complex approach might become a nightmare for your business, which is why Ringo Media promises to be your most trusted partner in executing every task with complete perfection. If you wish to experience the mastery of digital marketing and geolocation targeting, contact Ringo Media today and enjoy best-quality digital marketing!