When you first meet a new friend, you want to get to know them, so you ask about their hobbies, careers, and life experiences. When it comes to your target audience, you can discover what they like with the proper research. By putting in the work to determine who your target audience are, you can form an insight into what direction you want your campaign to go. 

Read below to discover how to create a digital campaign targeting your audience.


Find out what’s important to your audience.

In advertising, insight can help your marketing team understand your audience's behaviors, market trends, and business performance. Insights are the first place you want to start before brainstorming creative ideas. It is the psychology behind why consumers make decisions when shopping. Direct insight will help narrow your campaign to a specific goal and topic. 

Insight is about understanding your customers, why they make decisions, and the market changes in your industry. For example, 80% of adults between 25 to 34 agree that joining an association related to their career has helped them strive in their roles. A company with this target audience can develop programs to help them with their endeavors. This initiative will help them gain new loyal customers. 


Research the platforms your audience uses.

The platforms your customers are most likely great places to promote your business. If you decide to use social media as a way to reach your audience, use a business profile so that you can track your analytics. 

Social media analytics consists of terminology that can be unfamiliar to some people. Here are some social media terms that you can know to learn more about your social media analytics. 

An impression is the total number of views a content has and can include the same person viewing your post multiple times. A reach is the number of accounts that have seen your content.

By looking at each social media analytics, you can identify which social media platforms perform best. You can expand your social media to Pinterest, LinkedIn, and YouTube. You can use various social media platforms for organic and paid content to promote your business.


Create Digital Funnels 

After determining social media platforms and discovering your insight creating funnels for your digital ads is the next step. You can meet your audience anywhere when you make the proper marketing funnels. First, you want to start with awareness, interest, consideration, intent, evaluation, and purchase. When customers shop for a new product or engage with your business, there are some steps they go through when thinking about making a purchase.

As a business owner, when you get to know the behavior of your target audience, then you can implement marketing tactics tailored to them.

When customers abandon their carts, you can set up digital ads that include the items in their carts. You can also target ads with the items or services your target audience browse. 

Digital marketing can be used on multiple platforms. This tactic is called cross-channel marketing and can include email, SMS, mobile apps, social media, and more. 


Find Out What Is Working

Now that your campaign is live. You have data that you can collect to see what made your campaign successful and what didn’t work. Analyzing your campaign can help you look at any shortcomings so that you can improve on your next campaign. 

If you need help running your digital ad campaign, call iDig Digital at 877-294-4807.

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