Social media have been the go-to for users to connect with friends, review businesses, and find entertainment. With more consumers using social media, it is an excellent place for businesses to create a presence that attracts their audiences. As a business owner, you want platforms that attract your target audience.

If you need help growing your social media platforms organically, check out these tips to get more reach and engagement, which could lead to finding your target audience on social media.

Do More Lives

You can do live streams to educate potential clients or customers about your products and services. If you have a new product or service, you can introduce it to your followers. When you have an open event for your business, you can go live to let your audience know the details of your event.

Your followers will appreciate you going live to answer questions about your products or services. Some customers want to know about what you offer, and by you giving them a solution, it can be why they choose to do business with you.

YouTube Lives a great way to increase your subscribers. You can talk about your expertise in any niche, such as technology, medicine, and more. The great thing about social media is that there are so many categories that different people are interested in, so you can find your target audience on various platforms.


Create Captivating Visual Content

Your visual content plays an essential role in getting the attention of your ideal customers. Some of your customers have a specific need or want that will catch their attention. To find out what type of content attracts your customers, you can’t be afraid to try a variety of content topics. Different people will follow you for various reasons. For example, someone may like your funny memes posts, while someone else wants your advice. In this scenario, you will have to balance the different types of content you post on your social media platforms.

Remember, eye-catching visuals are more likely to get shared, which could increase your brand awareness and entice other people to want to know more about your business.


Create A Community For More Engagement

When your social media platform is new, getting people to interact with your content can take time and effort. One of the best ways to increase engagement is to create relatable content. This is when you will need to research the audience that you serve.

Some questions you can ask yourself or your social media marketing team are your ideal customer's lifestyle or what type of problems they are trying to overcome. You can create a community that engages and shares your posts with others by providing a solution with your content.


Do More Series

After you have figured out what type of content gets the most engagement with your followers, you can include multiple series. Series are several posts that include one specific topic. If you are in the home improvement industry, you can post a series on how to find affordable fixtures, faucets, and cabinets for your home. Content like this can keep your ideal customers coming back and commenting on your post.



Social media is a way for you to drive traffic to your website. Growing your social media platforms takes consistency. However, once you find the right formula for your social media platforms, you can start to create momentum that will help you reach the goals that you have for your social media platforms.

You can create a strategy that works for your business with the right social media manager. If you are looking for social media management, you can contact iDig Digital at 877-294-4807 for a discovery call. Let's use your social media platform to help advance your business.

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