You’ve probably heard of Facebook advertisements, or Facebook Ads, before. If you’ve ever used Facebook, then you’ve probably even seen a few yourself. However, what many people don’t know is how businesses use Facebook to grow their business daily. Most are unaware as to how powerful Facebook is in reaching specific buyers to purchase a product or service.

Well, we’re here to provide a little education and insight on how to use Facebook Ads to grow your business online. After reading, you’ll gain a clearer understanding of how Facebook Ad campaigns work in terms of increasing brand awareness and online visibility.

So let’s dig in, shall we?


Grow Your Page Likes

Everyone knows that a page is popular when it has a certain amount of “likes.” This suggests that a large group of people are aware of and trust the brand. To gain more likes onto your business page, you must market your location and use Facebook Ads to promote your page.

Creating a vibrant, engaging Facebook page fosters loyal and cherished customer-business relationships while increasing customer conversions.

To create this page, you must decide what you wish to say. Portray a creative, compelling message that your target audience can relate to. And, don’t forget to implement a call-to-action (CTA) sprinkled throughout your content. Using these content marketing tactics will help you make a statement that resonates with your audience on a more personal note while enabling them to take action.

When choosing imagery, make sure that you find some that stand out. Blending in is the enemy and it won’t make your business look better against your competitors. Be aware of wordiness and visual clutter since it won’t be appealing to your audience. Try showcasing people using your product or service instead of displaying a picture of the product alone.

Determine who you want to reach with these messages. Ask yourself the following questions:

  • Who is my target audience?
  • Where does my target audience live?
  • What are my target audiences’ interests or behaviors?
  • What can I say to persuade my target audience to make a purchase?

Answering these questions is a general rule of thumb when executing the right ad strategy. This will allow you to narrow down your target audience so that your message resonates more. It also helps to keep costs in-line with your budget so that you don’t break the bank.

Lastly, track your results daily to determine which ads perform the best, as well as weeding out the ones that don’t. When designing your Facebook page, you should adhere to the “promote your page” design recommendations:

  • Image size: 1200 X 444 pixels
  • Image should include minimal text
  • Headline limit: 25 characters
  • Text limit: 90 characters

Create More Engagement

Only the most engaging Facebook pages have the solid number of likes, comments, and shares. The most effective way to get more people engaged and interested in your business is through your content. Your content is meant to promote your posts so that Facebook users can see it in their newsfeeds.

Target people AND their friends. It’s recommended to engage with those who already liked your page. Once their friends start to take notice in your page, then it vastly increases your Facebook community, which, in turn, increases your brand awareness and online visibility.

To boost your posts, you should adhere to the following design guidelines:

  • Image size: 1200 X 900 pixels
  • Right column size: 254 x 133 pixels
  • Text: 90 characters
  • Images should include minimal text

Drive More Traffic

To effectively manage and optimize your website, you must drive more traffic. SEO not only suggests traffic generation, but it also focuses on search traffic. Social media has greatly evolved into a major source of website traffic, so it’s essential to take full advantage of it.

Think of social media as the greatest party on the planet that everyone in the world has an invitation to. Most people would relish in the opportunity to attend the most unforgettable bash of the century, which is why you need to go where the party is to get noticed by a large body of people.

More traffic equals more opportunities. Use this Facebook Ads strategy to grow your email list, RSVP for events, participate in contests or giveaways, send people links to your product pages, and increase influence through content marketing.

To send more people to your website, adhere to the following design recommendations:

  • Image size: 1200 X 628 pixels
  • Headline: 25 characters
  • Text: 90 characters
  • Link description: 30 characters
  • Image should include minimal text

Increase Conversion Rates

Facebook marketing through Facebook Ads allow you to increase your brand awareness, online visibility, and SEO. By applying all of the practices and principles discussed in this article, you’ll be well on your way towards achieving your business objectives online.

Make your Facebook page one that your customers will love to visit. Create a compelling, engaging, and visually appealing profile that your target audience will resonate with. Your content should be well-written and brief, catering to the typically short attention span of the average user.

Utilize creative digital media content, such as short videos to appeal to a large audience. Make your page stand out above your competitors so that more visitors are compelled to choose you over anyone else in your industry. Be the voice that speaks the loudest! Display your messages in a clear, concise manner in a way that your audience can understand. Use the power of Facebook Ads to grow your business!

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