Tips for Writing Newsletters that Increase Your Open Rate

Newsletters send notifications directly to your target audience’s smartphones, making it a great way to communicate with them no matter where they are. Your newsletter subscribers don’t have to login into a platform, and you don’t have to wait for them to be in a specific location. Discover a new way to get your audience’s attention with tactics to help you reach your business goals.

Write Attention-Grabbing Subject Line

Your subject line is the star of your newsletter. Without a good subject line, you can’t increase your audience’s open percentage. To get more people to open your newsletter, you have to know what will grab their attention.

Don’t be afraid to get personal. Think of your newsletter as an email you send to catch up with a friend every week or month. When we talk to our friends, we are excited to tell them something new. Whether you have grown your subscribers’ list so much that you have different groups or are still working on your subscribers’ list, use copy that relates to your audience.

Urgency, humor, and curiosity are some of the types of subject lines that you can use to attract your audience. Stay away from using subject lines like Newsletters for Customers. This type of newsletter does not give your audience a reason to open it.

Have a Goal And Stick to It

What do you want to accomplish with your newsletter? Are you having a sale and need to drive more traffic to your website, or do you want to grow your social media following to increase your brand awareness? Whatever your goal is, stick to it.

A clear goal helps you track and improve. If you are constantly changing your plan, you won’t know what is working. It’s okay to have more than one goal, but don’t overwhelm yourself with too many goals.

Try different tactics to test what works best for your audience. Experimenting can help discover new ways to get to know your audience.

Capture Your Audience Attention With The Opening

The opening is another way to entice your audience to open your newsletter. Now that you got your audience to open your newsletter, keep their attention with an excellent introduction. An interested audience is more likely to do the actions you want them to do, like click on links and even purchase an item promoted through your newsletter.

Have a Call-to-Action

Make sure that you have a call-to-action at the end of your newsletter. The purpose of this button is to help you meet your goals. When your audience gets to the end of your newsletter, give them an action that they can do.

You want them to think about your business after reading your newsletter. When your audience needs a service or product, let potential customers know that you offer it.

With these tips, you now have a new strategy that you can implement to grow your business. If you need help with your newsletter or any other marketing tactics like your social media ads, landing pages, or anything else to help you attract customers to your business, give us a call at 877-294-4807.

We can set up a consultation to help you do what is best for your business and potential new clients or customers.