What is SEO? How does it work? How do you do SEO?

These are all questions that we’ve seen every day since the birth of the business website. Controlling how the Google Index recognizes your website is the name of the game when it comes to SEO. But how does this work? And, better yet, can I do it myself?

Yes, of course, you can do SEO by yourself. But is that the smartest move? 

Well, would you install your car engine by yourself? Probably not. You’d hire a professional mechanic to fix your vehicle because they have experience and know what they’re doing. The same goes for SEO. You would hire a professional. 

At iDig Digital, we are the professional mechanics for all of your SEO management and digital marketing needs. We have years of experience in web design, web development, content marketing, social media marketing, and most importantly, SEO.

We make it our mission to push traffic to your website by adding relevant pages to your site with the right keyword phrases, internal linking, blog posts, and the latest in SEO techniques. 

Here is a step by step guide that explains how to do SEO for your business website while sharing the latest SEO tips and advise on how to grow your business. 

How To Do SEO & Why 

This is a common question for business owners everywhere. There are many different answers to this question. Aside from mastering the day-to-day tasks of running a business, there is something that you must always keep in mind.

We live in a digitally owned and operated world. Everything is created, managed, and optimized online. From business account management and sales transactions to scheduling meetings and monitoring employee activities, your business thrives through virtual means. Because everything runs electronically, your business is no exception. 

Having an online presence is everything, and without it, your business might as well not exist.

This is the cold, hard truth of the situation. You must have an established website that is accurately representative of your brand. Your website must be appealing and engaging to a broad demographic so that your target audience will be more inclined to make a purchase. 

Search engine optimization is not advertising per se, but it does cost time and money. Most business owners are short on time more so than money, which is why hiring a professional SEO agency is the best solution. 

Here are the fundamentals of how to do SEO for your business website.

Keyword Research

You always want to start with keyword research. Keywords are like the big colorful flags outside of a car dealership that shows people driving by that “there are cars for sale here.” Keywords get you on the map and the search engines to acknowledge your existence. 

Doing your research on what focus keywords rank high on the search engines that are relevant to your business is the first step. Keywords are then placed strategically within the content of your website, social media profiles, and online ads. Search engines will recognize you and connect the dots back to the search engine web pages. 

Competitor Analysis

There is a level of competition in just about every market. From retail to food and software development to advertising, competition is everywhere. There will always be another company trying to upstage you. Studying your competition and performing an in-depth competitor analysis is the best way to see how your competitors are getting their clientele. 

This way, you can get a leg up on the competition and execute a more effective alternative to their overall strategy. The goal from here is to outrank your competitors on the search engines.

Web Design & Development

Your website should be visually appealing and engaging. It should also be mobile-friendly and responsive, meaning that your website will navigate smoothly across various devices (computer, laptop, smartphone, tablet, etc.)  

The right placement of certain content on your website is also a significant factor involved in the website design. The layout and web pages should fit a specific theme so that users can navigate through the website smoothly. 

Creating pages is probably the most challenging part of this whole process and often requires professional developers and web designers. Web design and development is executed through third-party web design management systems, like WordPress. It’s all about the user experience, and web design is an essential aspect of that. 

Content Marketing

Content is the foundational groundwork for which SEO is built upon. Without content, your website will be a blank slate with zero relevance. Great content marketing should incorporate keywords and phrases that are high ranking on the Google Index. 

It’s also important to remain consistent with your content. Posting every day or week to maintain your relevance online is essential. Images orchestrated alongside the content is also critical. Your website needs to be engaging, and images are the best way to execute this. 

Lead Generation

Generating leads refers to public outreach. Email blasts, newsletters, promotional ads, coupon giveaways, reward incentives, etc., are the most popular ways in which to generate promising leads. It’s like being a fisherman in a small boat with one fishing line in a vast, endless ocean of prospective fish. 

You need a hook, line, and sinker attitude, as well as a strategy for how to gain more clientele while fostering relationships with existing loyal customers. 

Google Analytics

Google Analytics is used to measure the status and progress of your website rankings. You can track the performance of recent ads and manage detailed financial reports. Analyzing the performance of your SEO is vital to see what works and what doesn’t. 

Just like you would use a scale to measure your weight after being put on a new diet, Google Analytics monitors the success of your business online. 

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