As a business owner, you can increase your reach with suitable ads. With only organic posts, building the right audience you want to attract to your business can take time. Use Facebook ads to increase your YouTube subscribers and website traffic or meet your sales goals. Every detail of your Facebook ad is essential to yielding results.

Check out how you can better your Facebook Ads Creations in 2023.


Choose the Right Aspect Ratio

Visual images can grab the attention of your audience. When using pictures, ensure they are correctly formatted, so nothing is cut off. Videos are powerful when advertising your products or services. In your video, you can show your products to your ideal audience or demonstrate the proper maintenance they can do to ensure that their service with you is effective.

However, if your videos are not in the correct format, you will likely not see your conversion rate increase. The last thing you want is to put funds into your ads and not be able to get a return on your investment. For social media video ads, use a 16:9 ratio. In pixels, it is 1920 x 1080 and 1280 x 720.


Build a Strong CTA

CTA stands for call-to-action. It is placed in an ad to let your target audience know what steps they can take to engage with your business. Some examples of call-to-action are saying terms like book your free consultation today, get 15% off your next purchase, or referral a friend for 20% off.

A strong CTA can entice your target audience to do business with you. However, you can’t just use any call to action. You have to determine what call to action will suit your audience by finding the right tone that will work with your audience. Let’s say that you attract straightforward people to your business, then a call to action can be to get 25% off your next purchase.

Suppose you have a target audience that is outgoing and social. Choose a call to action that says don’t hold this deal to yourself. Share it with friends and family. You can do A/B testing to determine what ads get the most clicks.


Use movement in your Images

Within this past year, videos have taken over social media. Adding movement in your ads can be one tactic you use to grab your audience's attention. Social media algorithms constantly change, but you can increase your reach with reels, stories, and video ads.

Your business page is more likely to go viral with short, simple videos that include tips, product displays, and the use of products or services. Don’t be afraid to get creative with your ad and try different strategies.


Digital ads have been a game changer for a lot of businesses. Thanks to the rise of social media, companies can choose ads to promote their e-commerce or brick-and-mortar businesses.

If you are looking for social media advertising management, contact iDig Digital for services. We can set up a discovery call to see how we can use digital advertising to meet your goals.

Share This Article