Instagram has become one of the most popular social media platforms used to share photos and videos, communicate with friends, and search for the latest news and trends.

The average person spends 53 minutes on Instagram. Many of those people are not only looking at their friends’ profiles, but also business profiles. Companies rely on Instagram because users are over 10 times more likely to engage with business brands than other social media platforms like Twitter or Facebook.

Unlocking the potential for your business’s Instagram presence relies on creating a profile that captures the attention of your target audience. By following these simple guidelines, you can successfully market your business through your Instagram profile to drive meaningful business results.

Let’s take a quick look at how you can optimize your Instagram for your business.

Create An Instagram Business Account

If you don’t already have an Instagram business account, then it’s time that you create one. Over 25 million businesses are using Instagram to promote their business.

These business accounts allow users to monitor their audience reach, follower count, and post performance using analytics tools.

Post Pictures & Graphics

The pictures that you post say more about your business than words do. Make sure that you post high-quality pictures and creative graphics that capture your audience’s attention.

Engaging your audience through images will help you to connect with your audience on a personal note, portraying messages that resonate with them as a whole.

Utilize Relevant Hashtags

Hashtags allow you to connect with more audiences than just posting. Instagram picks up hashtags to promote your post on several Instagram channels. For instance, if you post #food, #instayum, #instafood, etc. your post will be displayed on all of the Instagram hashtag pages that support your hashtag.

This allows you to reach more audiences, gaining more likes and followers in the process. Utilize strategically placed hashtags to gain more followers and further promote your Instagram Business Page.

Focus On Quality Rather Than Quantity

Sometimes, it isn’t about how many followers you have, but rather the type of followers. Marketing your business on Instagram will allow you to target a specific demographic to increase brand awareness, visibility, and web traffic.

Targeting a specific audience that is more likely to take interest in your business is much more lucrative than casting a wide net over a broader audience. Instagram’s customizable platform allows you to personalize your profile to cater to your specific audience.

Remain Updated On Latest Trends

Instagram is an excellent channel used to broadcast the latest news and social media trends. When creating daily posts on Instagram, make sure that you stay updated on the latest trends to better engage your audience.

 If you stumble across a trending topic, try to come up with a creative way to implement that topic in an Instagram post. Make sure that it somehow relates to your business so that your post will flow more naturally when you’re discussing the trending topic.

 Remember, you’re not only trying to gain more followers; you’re also trying to promote your business. Create Instagram posts that are visually appealing, contain high ranking keywords, and cater to your specific audience.